| |
Microsoft Reboots With XP Ad Campaign
By Jason Lee Miller
Expert Author
Article Date: 2005-04-18
Microsoft Corp. rocketed a not-so-gentle reminder about its dominant 3 1/2 year-old OS, Windows XP, in the form of what will be a costly (and lengthy) 15 month campaign.
Scott Lennard, director of advertising for Microsoft's consumer marketing group, said that Microsoft wanted people to "rediscover" Windows XP, currently its flagship operating system, which runs on more than nine out of 10 personal computers. (Reuters)
The reawakening campaign is intended to run until the release of the highly anticipated "Longhorn" operating system, the next version of Windows, in late 2006. But until then, the current campaign will showcase the versatility of Windows XP, allowing people to "follow their dreams and pursue what they are passionate about -- from creating an in-home music studio to starting a new business or becoming the family photographer," as espoused by Senior Vice President Will Poole.
Leonard would not comment on the cost of the campaign, entitled "Start Something," which appears in the wake of Apple Computers Inc.'s latest upgrade called "Mac OS X Tiger."
About the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. Currently pursuing an MFA in Writing degree, Jason received his BA in Communication, emphasizing in mass media. Certified in print journalism by the Kentucky Press Association, he has been noted by several news publications and his work has been cited in the Yale Journal of Law and Technology.
|
|
